wanghuanju

Do you know what one of the key secrets of success is - what makes people successful in business, sport or any other aspect of their lives? Let me come back to that in

a minute.Ever since I discovered that I wasn't invincible and that my body would fall apart over time, I've been a member of a gym. I've attended regularly over the

past fifteen years and my body deterioration is almost being kept in check.However I've always noticed a lot of new faces at the gym, some of which seem to disappear

over a short period of time. Most gyms and health clubs have a high turnover of members or 'churn' as the marketing people like to call it. One club I know of loses

around fifty members a month and has to work hard to sign up that number just for the business to stand still.It's not that these gyms offer a poor service, on the

contrary - it's because the members - 'give up.'New members join to lose weight or to get fit. They then torture themselves on the rowing machines and all the other

instruments of agony. If, after a few weeks of sweat and pain, they don't see any visible result - they give up. You're probably away ahead of me on this; because the

key secret of success that I mentioned earlier is this - NEVER EVER GIVE UP. This is what separates the winners from the losers in business, in sport and in life - this

is what success is all about.If you have a mountain to climb either literally or figuratively and you reach an obstacle - don't give up. Find another way round - even

go back a short distance and come at the situation from another direction.Whatever it is you're trying to achieve, whatever success you want - never give up! Make

mistakes - fall down - get up - fall down - but get up and try again. So there you have it - If you want success remember what Winston Churchill once said - 'Never -

Never - Never give up!'